Naked as a Jaybird
All Natural, Handmade Lotion Bars
Jay Wilcox has a passion – to help people enjoy soft, healthy skin like she has achieved for herself. Using her all natural formulas, her handmade lotion bars were already a big hit among family and friends. So she ventured forth to launch them as an official product to share with the world. We were thrilled to come alongside Jay for a full branding and product launch effort.
We created full branding of her parent company, Jaybird Creations LLC, as well as her first product line, Naked as a Jaybird. The branding covered packaging and all graphics for online presence. The website is a robust, yet beautiful and secure e-commerce site that provides user-friendly features for a great shopping experience and all the details necessary for a seamless fulfillment process for Jay internally.
We kept to a steady schedule to launch the product in time for the Christmas Holidays in 2015. To compliment the website, we also created and branded recommended social media networks, integrating them with the site and providing a strong consistent message.
Within a month, Jay made sales from her website and set off to a great start for developing ambassadors for her product, off and online. The website features some of the latest e-commerce widgets and plug-ins that enhance the shopper’s experience of purchasing and enjoying the product, as well as enabling Jay to conduct her business and efficiently process inventory and expansion of her product.